MAC CRM Maturity Index
PHASE A · CURRENT STATE SIMULATOR
CONSULTANT
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CLIENT
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Evo WoW Assessment · Confidential · RICC × McDonald's · 2026
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EVO Partners
Evo WoW Assessment
McDonald's RICC · CRM Maturity Index
Phase A — Current State Scoring Simulator
PHASE A v2.4
Engagement Profile
Overall WoW Score
—
WoW Score
—
Maturity Band
0/76
criteria scored
DRL Evidence
0/72
DRL Sufficient
0
Critical Gaps
0%
Evidence Rate
Pending
Provided
Reviewed
Sufficient
Actioned
Actions & Flags
0
Quick Wins
flagged
0
FLAGS
escalate
🔴 Critical DRL Gaps 0
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Maturity Radar
Current
COPC Benchmark
QSR Best-in-Class
Score vs Gap by Driver
Score
Gap to BIC
Hypothesis Tracker
Phase Gate A — WoW Maturity Summary
Quick Win Radar 0 flagged
FLAG Summary — Escalation Items 0 flagged
Save & Export Results
CSV opens in Excel with findings & source tags · JSON for structured archiving · Summary for WSR pasting
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Methodology: Score % = Σ(raw) ÷ (scored × 2)  ·  COPC CX Std 7.0  ·  Maturity Bands: ★ Distinguished (≥90%) · ▲ Embedded (≥70%) · ◆ Intentional (≥40%) · ▼ Fragmented (<40%)  ·  RICC | Evo Partners | Confidential | 2026  ·  EVO-WOW-FW-2026 v1.8 / Simulator v2.4

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